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Handbook of research on mobile marketing management
Pousttchi, Key (contributor);  … - 2010
-- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation … Technology for Mobile Word-of-Mouth Advertising -- 14. Theories behind Mobile Marketing Research -- 15. In Search of Successful … Mobile Advertising -- 16. The Impact of Gender and Age on Consumer Responsiveness to Permission-Based Mobile Advertising …
Persistent link: https://www.econbiz.de/10011726191
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Mobilized marketing and the consumer : technological developments and challenges
Telli Yamamoto, Gonca - 2010
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. This book explores technological developments and widespread issues concerning the explosion of...
Persistent link: https://www.econbiz.de/10011726441
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Open source mobile learning : mobile Linux applications
Chao, Lee (contributor) - 2011
"This book helps readers better understand open source software and its application in mobile learning, covering open culture and mobile learning in the open source setting and reviewing the pros and cons of various types of mobile network architecture, mobile devices, open source mobile...
Persistent link: https://www.econbiz.de/10011727111
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Ubiquitous positioning and mobile location-based services in smart phones
Chen, Ruizhi (contributor) - 2012
"This book explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727447
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E-commerce and M-commerce technologies
Deans, P. Candace (contributor) - 2004
E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...
Persistent link: https://www.econbiz.de/10011726020
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Encyclopedia of mobile phone behavior
Yan, Zheng (ed.) - 2015
"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728203
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Online multimedia advertising : techniques and technologies
Hua, Xian-Sheng (contributor); Mei, Tao (contributor);  … - 2011
"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …
Persistent link: https://www.econbiz.de/10011727039
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Online advertising and promotion : modern technologies for marketing
Hanafizadeh, Payam - 2012
"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …
Persistent link: https://www.econbiz.de/10011727376
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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
Wong, Y. H. (contributor); Cho, Vincent (contributor);  … - 2009
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and...
Persistent link: https://www.econbiz.de/10011726664
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Unwired business : cases in mobile business
Barnes, Stuart (contributor);  … - 2006
-- Barcode Applications for M-Business / Eusebio Scornavacca, Stuart J. Barnes -- Mobile Advertising: A European Perspective …
Persistent link: https://www.econbiz.de/10011726669