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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

Persistent link: https://www.econbiz.de/10011727376

Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

Persistent link: https://www.econbiz.de/10011728180

Innovative solutions for implementing global supply chains in emerging markets

Dwivedi, Ashish N. (ed.) - 2016

"This book addresses the roles of knowledge management and information technology within emerging markets, exploring the current trends in supply chain management, knowledge acquisition and transfer mechanisms among supply chain partners, and knowledge management paradigms"--Provided by publisher

Persistent link: https://www.econbiz.de/10011454441

Web-based supply chain management and digital signal processing : methods for effective information administration and transmission

Ramachandra, Manjunath - 2010

This book presents trends and techniques for successful intelligent decision-making andtransfer of products through digital signal processing. A defining collection of field advancements, this publication provides the latest and most complete research in supply chain management with examples and...

Persistent link: https://www.econbiz.de/10011726708

Managing risk in virtual enterprise networks : implementing supply chain principles

Ponis, Stavros (contributor) - 2010

"This book deals with risk management in enterprise network formations, stressing the importance of risk management in enterprises organized in networks followed by the presentation of the researcher suggested approaches which most of the time emphasizes in a supply chain"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726805

Service science and logistics informatics : innovative perspectives

Luo, Zongwei (contributor) - 2010

1. Innovative strategies for logistics processes / Bikem Türkeli, Alp Ariburnu, Özalp Vayvay -- 2. Research on the innovation mechanism and model of logistics enterprise : a Chinese perspective / Zhang Mu, Li Wenli, Luo Jing, Ye Xiang, Ren Congying, Wu Chengjuan -- 3. Managing customer-centric...

Persistent link: https://www.econbiz.de/10011726806

Climate change, supply chain management, and enterprise adaptation : implications of global warming on the economy

Pappis, Costas P. - 2011

"This book provides an interdisciplinary treatment of issues raised by climate change in connection with its implications for society, environment and economy, particularly at the company and the supply chain levels"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726917

Electronic supply network coordination in intelligent and dynamic environments : modeling and implementation

Mahdavi, Iraj (contributor); Mohebbi, Shima (contributor); … - 2011

"This book presents cutting-edge knowledge on scientific approaches to the management of supply networks in a highly informed global environment with abundant dynamic and uncertain challenges"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011726922