Cooperative promotions in the distribution channel
Salma Karray
| Year of publication: |
2014
|
|---|---|
| Authors: | Karray, Salma |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 51.2015, p. 49-58
|
| Subject: | Marketing-operations interface | Game theory | Cooperative promotions | Supply chain | Coopeition | Cooperative advertising | Deterministic demand | Spieltheorie | Vertriebsweg | Distribution channel | Lieferkette | Werbung | Advertising | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466603