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Business to business electronic commerce : challenges and solutions

Warketin, Merrill. (contributor) - 2002

Management Considerations / Norm Archer, Judith Gebauer -- 3. Online Exchanges and Beyond: Issues and Challenges in Crafting …Section II. Supply Chain Management Issues in B2B eCommerce: 5. From EDI to Internet Commerce in Supply Chain … Management: The Singapore Experience / Seng Kwong Gwee, Albert Wee Kwan Tan -- 6. Manufacturing Connectedness: Managerial …

Persistent link: https://www.econbiz.de/10011725859

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701

Managing global supply chain relationships : operations, strategies and practices

Flynn, Barbara Bechler (contributor); … - 2011

Machuca, Rafaela Alfalla-Luque -- 14. Network marketing and supply chain management for effective operations management / Raj …

Persistent link: https://www.econbiz.de/10011726938

Dynamics of competitive advantage and consumer perception in social marketing

Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...

Persistent link: https://www.econbiz.de/10011727817

Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …

Persistent link: https://www.econbiz.de/10011728060

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …

Persistent link: https://www.econbiz.de/10011728062

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728091

Computer–mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.) - 2015 - Online-Ausg.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728121

Leadership strategies for global supply chain management in emerging markets

Dwivedi, Ashish (ed.); Alshamrani, Mohammed Saad (ed.) - 2020

Persistent link: https://www.econbiz.de/10012135427

Adaptive technologies and business integration : social, managerial, and organizational dimensions

Cruz-Cunha, Maria Manuela (contributor); … - 2007

Romero -- 5. Competence management for business integration / R. Houe -- 6. Business integration in the insurance industry … and acquisitions / S. Carlsson -- 10. The impact of the process integration on business management / F. Aggogeri -- 11 …

Persistent link: https://www.econbiz.de/10011725749