Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

"This book explores some of the various approaches to the study and assessment of Internet technologies, providing scholars, researchers, developers, and professionals with critical knowledge and an interdisciplinary perspective on e-services in a variety of functional areas, from government and...

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various...

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Section I. Background -- 1. Google: Technological Convenience vs. Technological Intrusion -- 2. A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation -- 3. Online Privacy, Vulnerabilities, and Threats: A Manager's Perspective --

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...