Perceptions are relative : a examination of the relationship between relative satisfaction medtrics and share of wallet
Year of publication: |
2015
|
---|---|
Authors: | Keiningham, Timothy Lee ; Cooil, Bruce ; Malthouse, Edward C. ; Buoye, Alexander ; Aksoy, Lerzan |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 1, p. 2-43
|
Subject: | Customer behaviour | Consumer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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