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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

"This book bridges the gap between professional and academic perceptions of advertising in new media environments …1. An overview of digital media and advertising / Irene Dickey, William Lewis -- 2. Media evolution and the advent of … Web 2.0 / Laura Bright -- 3. Economic issues in media regulation / Edward Shinnick, Geraldine Ryan -- 4. Advertising in …

Persistent link: https://www.econbiz.de/10011726956

Media in the ubiquitous era : ambient, social and gaming media

Lugmayr, Artur (contributor) - 2012

1. Analyzing user behavior in digital games / Anders Drachen and Alessandro Canossa -- 2. Comparing two playability heuristic sets with expert review method: a case study of mobile game evaluation / Janne Paavilainen, Hannu Korhonen and Hannamari Saarenpää -- 3. Lovely place to buy!: enhancing...

Persistent link: https://www.econbiz.de/10011727127

New media influence on social and political change in Africa

Olorunnisola, Anthony A. (contributor); … - 2013

"This book addresses the development of new mass media and communication tools and its influence on social and political change, analyzing democratic transitions and cultures with a theoretical perspective"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727781

Information communication technologies and emerging business strategies

Graaf, Shenja van der (contributor); … - 2007

Randle -- Access to the living room: triple play and interactive television reshaping the producer/consumer relation / Eggo … Müller -- Screening in high standard: innovating film and television in a digital age through high definition / Bas Agterberg …

Persistent link: https://www.econbiz.de/10011726247

Exchanging terrorism oxygen for media airwaves : the age of terroredia

Eid, Mahmoud (ed.) - 2014

Terroredia: exchanging terrorism oxygen for media airwaves / Mahmoud Eid -- Understanding terrorism / Mahmoud Eid -- Understanding media during times of terrorism / Robert Hackett -- Terrorism manifestations / Jonathan R. White -- Media representations of terrorism / John Downing -- Types of...

Persistent link: https://www.econbiz.de/10011727967

Ubiquitous and pervasive knowledge and learning management : semantics, social networking and new media to their full potential

Lytras, Miltiadis D. (contributor); … - 2007

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...

Persistent link: https://www.econbiz.de/10011726662

Looking toward the future of technology-enhanced education : ubiquitous learning and the digital native

Ebner, Martin (contributor); Schiefner, Mandy (contributor) - 2010

This book bridges the gap between technology and education by presenting innovative research on the future of education. An essential reference on e-learning, this scholarly publication examines current research in technology enhanced learning, provides new didactic models for education, and...

Persistent link: https://www.econbiz.de/10011726744

Handbook of research on discourse behavior and digital communication : language structures and social interaction

Taiwo, Olurotimi Adebowale. (contributor) - 2010

With the growth and advancement of digital communication technology over the past decade and the advent of modern telecommunications and the Internet, the structure of human behavior and social interaction has been redesigned. This handbook is a compendium of over 50 scholarly works on discourse...

Persistent link: https://www.econbiz.de/10011726818

Global media convergence and cultural transformation : emerging social patterns and characteristics

Jin, Dal Yong (contributor) - 2011

-media-based attention implosion and television publicness in the era of Internet-TV convergence / Francis Lee -- 9. Bearing witness through …

Persistent link: https://www.econbiz.de/10011726967

Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

Sharma, Ravi (contributor); Tan, Margaret (contributor); … - 2012

30. Television in flux: emerging strategies for the online distribution of television programs / Steven S. Wildman and … Han Ei Chew -- 31. Investigating the demise of radio and television broadcasting / Wong Chuling, Chow Min Hua and Chua Jit … Chee -- 32. The future of television / Xu Mingqing, Xu Wenjing and Zeng Junming -- 33. The future of the printed book / Lee …

Persistent link: https://www.econbiz.de/10011727209