This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by...

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.

"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.

"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery,...

Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evolving rapidly, research is wide open in these fields. This book fills this critical research need, providing an overview of the...

"This book brings together research on the multi-faceted nature and overarching impact of social technologies on the main opportunities and challenges facing today's post-secondary classrooms, from issues of social capital formation to student support and recruitment"--Provided by publisher.

1. Exploring a professional social network system to support learning in the workplace / Anthony "Skip" Basiel, Paul Coyne -- 2. Knowledge producing megamachines : the biggest Web 2.0 communities of the future / Laszlo Z. Karvalics -- 3. Web 2.0 driven sustainability reporting / Daniel Süpke,...