Educational, psychological, and behavioral considerations in niche online communities
Year of publication: |
2014
|
---|---|
Other Persons: | Venkatesh, Vivek (ed.) ; Wallin, Jason J. (ed.) ; Castro, Juan Carlos (ed.) ; Lewis, Jason Edward (ed.) |
Institutions: | IGI Global (publisher) |
Publisher: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Virales Marketing | Viral marketing |
Extent: | Online-Ressource(PDFs (459 pages)) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 1-4666-5206-3 ; 978-1-4666-5207-1 ; 978-1-4666-5206-4 ; 1-4666-5206-3 |
Other identifiers: | 10.4018/978-1-4666-5206-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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