Similar Search Results

Consumption culture in Europe : insight into the beverage industry

Santos, Carmen R.. (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727643

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek …

Persistent link: https://www.econbiz.de/10011728091

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Perceptions of knowledge visualization : explaining concepts through meaningful images

Ursyn, Anna - 2014

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727879

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller … / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí …

Persistent link: https://www.econbiz.de/10011728227

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

Adolescent online social communication and behavior : relationship formation on the Internet

Drew, Clifford J. (contributor); … - 2010

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

Persistent link: https://www.econbiz.de/10011725750

Consumer adoption and usage of broadband

Dwivedi, Yogesh Kumar - 2008

Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various...

Persistent link: https://www.econbiz.de/10011725920

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

Online consumer protection : theories of human relativism

Chen, Kuanchin (contributor); Fadlalla, Adam. (contributor) - 2009

. Online Privacy and Marketing: Current Issues for Consumers and Marketers -- 13. An Analysis of Online Privacy Policies of …

Persistent link: https://www.econbiz.de/10011726482