"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse...

"This book provides an overview of theoretical and empirical research on knowledge management generation in the Web 2.0 age, highlighting knowledge management evolution with a global focus and investigating the impact knowledge management 2.0 has on business models, enterprise governance and...

"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...

This book provides an excellent overview of current research and development activities, while covering an extensive range of topics including ontological modeling, enterprise systems, querying and knowledge discovery, and a wide range of applications. Each chapter contains a thorough study of...

This book explores the construction of beneficial e-collaborative knowledge environments from four vital perspectives: educational, psychological, organizational, and technical. It offers several scenarios where the implementation of e-collaborative knowledge construction is necessary and then...