"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

Industrial informatics as a field is currently expanding beyond improving the manufacture of goods to facilitating every aspect of the process, from after-market sales, to service production, sourcing, and e-maintenance, demonstrating the profound impact of informatics in modern society. This...

For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide...

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by...

"This book focuses on performance and dependability issues associated with service computing and these two complementary aspects, which include concerns of quality of service (QoS), real-time constraints, security, reliability and other important requirements when it comes to integrating...

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...

"This book investigates the role of innovation in the management of supply chains of today, focusing on supply chain integration from both strategic and operational perspectives and the impact of information technology-related innovation in supply chain and logistics service...

"This book focuses on the development of innovative techniques and tools that answer urgent questions in the global trend of sustainable economic development, providing researchers and business managers with a valuable resource for the development of green business and application of low carbon...

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...

"This book is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PL's), as well as their clients, presenting and promoting the lessons learned by their cooperation"--Provided by publisher.