"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

This book highlights issues specific to information professionals (IPs) working in an academic environment. The evolution of scholarly communications and applications of technology are forcing IPs to reevaluate the way they operate. This book offers insight into the newest strategies for...

"This book covers many aspects of social issues impacted by information technology in organizations and inter-organizational structures, presenting the conceptualization of specific social issues and their associated constructs"--Provided by publisher.

"This book explores the global, regional, and local understanding of the opportunities and challenges facing micro and small social enterprises in different contexts, particularly as government interests in these organization's contribution to public services delivery has increased and taken on...

"This book analyzes open innovation in a global context and proposes business models and institutional actors that promote the development of open innovation in firms, Institutions and public administrations worldwide"--Provided by publisher.