Successful technological integration for competitive advantage in retail settings

Eleonora Pantano, editor

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

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Year of publication:	2015
Other Persons:	Pantano, Eleonora (ed.)
Institutions:	IGI Global (publisher)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Wettbewerbsvorteil \| Competitive advantage \| Ladengestaltung \| Store design \| Innovationsakzeptanz \| Innovation adoption \| Ladengeschäft \| Retail outlet \| Einzelhandel \| Retail trade \| Innovationsmanagement \| Innovation management \| Dienstleistungsqualität \| Service quality \| Verkaufspersonal \| Salespeople

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Extent:	1 Online-Ressource (PDFs (405 pages)) illustrations
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	1-4666-8297-3 ; 978-1-4666-8298-6 ; 978-1-4666-8297-9
Other identifiers:	10.4018/978-1-4666-8297-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728216