Showing 1 - 10 of 19
This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials...
Persistent link: https://www.econbiz.de/10011726246
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728007
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728301
In a knowledge economy urban form and functions are primarily shaped by global market forces rather than urban planning. As the role of knowledge in wealth creation becomes a critical issue in cities, urban administrations and planners need to discover new approaches to harness the considerable...
Persistent link: https://www.econbiz.de/10011725939
This book covers theoretical, thematic, and country-specific issues of knowledge cities to underline the growing importance of KBUD all around the world, providing research on the decisive lineaments of urban development for knowledge-based production (drawing attention to new planning processes...
Persistent link: https://www.econbiz.de/10011726378
This book enlightens the concepts and challenges of knowledge management for both urban environments and entire regions, enhancing the expertise and knowledge of scholars, researchers, practitioners, managers and urban developers in the development of successful knowledge-based development...
Persistent link: https://www.econbiz.de/10011726770
"This book aims to bridge the gap in the current literature by addressing the overall problems present in major infrastructure in society, and the technologies that may be applied to overcome these problems"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726857
"This book investigates the role of urban, regional and infrastructure planning in achieving sustainable urban and infrastructure development, providing insights into overcoming the consequences of unsustainable development"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726898
"This book provides relevant theoretical perspectives on the use of ICT in Urban Planning as well as an updated account of the most recent developments in the practice of e-planning in different regions of the world"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726950
"This book uses information science perspectives to improve working subsystems in transportation, sewage, electricity, water, communication, education, health, governance, and infrastructure since their efficient and synchronized operation is vital for a competitive city"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727207