1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....

"Successful Strategies in Supply Chain Management provides the tools and techniques for organizations to streamline their supply chain. From acquiring resources to distribution outlets, this book touches on all phases of the supply chain, giving readers the assets they need to obtain that...

"This book combines relevant theoretical and practical frameworks with the latest research and best practices regarding emergent digital technologies for those who want to improve their understanding of the strategic role of emerging digital technologies in the success of global...

"This book holds key information in improving a CIO's role, which would then advance his/her chances of moving into a CEO role. It provides analysis within theoretical frameworks and consulting recommendations, starting with the demand side of CEO successions, specifically highlighting...

"This book addresses the difficulties and challenges in the MOOC design, implementation, management and deployment. It focuses on different aspects of the MOOC life-cycle process and explores the impact of new methodologies and frameworks used in the life cycle of a MOOC ranging from...

"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning"--

"This book discusses the Semantic Web, as an extension of the current World Wide Web in which information is given well-defined, better enabling computers and people to work in cooperation"--Provided by publisher.

Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...

User-centered design (UCD) is gaining popularity in both the educational and business sectors. This is due to the fact that UCD sheds light on the entire process of analyzing, planning, designing, developing, using, evaluating, and maintaining computer-based learning. This book explains how...