"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

"This book aims to assist researchers in both understanding and utilizing online data collection by providing methodological knowledge related to online research, and by presenting information about the empirical quality, the availability, and the location of specific online...

The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this...

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

A Concept for the Evaluation of E-Commerce-Ability / Ulrike Baumol, Thomas Stiffel, Robert Winter -- M-Commerce / Nenad Jukic, Abhishek Sharma, Boris Jukic, Manoj Parameswaran -- E-Commerce Adoption in Small Firms / Pak Yuen P. Chan, annette M. Mills -- Conceptualizing the SMEs' Assimilation of...