"This book covers the assessment and implementation of electronic/digital government technologies in organizations, providing readers with an understanding of e-government and its applications and impact on organizations around the world"--Provided by publisher.

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Section 1. Basic Concepts -- 1. Mobile Computing: Technology Challenges, Constraints, and Standards -- 2. Business Model Typology for Mobile Commerce -- 3. Security and Trust in Mobile Multimedia -- 4. Data Dissemination in Mobile Environments -- 5. A Taxonomy of Database Operations on Mobile...

1. Mobile Exam System--MES: architecture for database management system / Joan Lu ... [et al.] -- 2. A mobile learning content-independent versatile ubiquitous system (CiVUS) / Joel J.P.C. Rodrigues, Diogo Videira Sousa, Isabel de la Torre -- 3. An investigation in potential technology in...

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and...