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Customer-centric marketing strategies : tools for building organizational performance
Kaufmann, Hans Rüdiger (contributor);  … - 2013
orientation and innovation improve organizational performance?: an international and comparative review of the effects / Valter …
Persistent link: https://www.econbiz.de/10011727601
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Emerging innovative marketing strategies in the tourism industry
Ray, Nilanjan (ed.) - 2015
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728301
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (ed.) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011729022
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Innovative in business and enterprise : technologies and frameworks
Al-Hakim, Latif (contributor); Jin, Chen (contributor) - 2010
"The focus of the book is on managing innovation through bridging gaps created from theories, relative advantages or … competitiveness, social differences, and innovation capability and performance"--Provided by publisher. …1. Cumulative causation as explanatory theory for innovation / Geoff Bamberry -- 2. Lowering the center of gravity …
Persistent link: https://www.econbiz.de/10011726854
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Virtual technologies for business and industrial applications : innovative and synergistic approaches
Rao, N. Raghavendra (contributor) - 2011
1. Innovation through virtual technologies / N. Raghavendra Rao -- 2. Soft-touch Haptics modeling of dynamic surfaces …
Persistent link: https://www.econbiz.de/10011726875
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Knowledge management for process, organizational and marketing innovation : tools and methods
O'Brien, Emma (contributor); Clifford, Seamus. (contributor) - 2011
"This book outlines different tools and technologies that can be applied depending on the type of innovation an … organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful …1. Readiness for knowledge management, methods and environments for innovation / Ileana Hamburg, Timothy Hall -- 2 …
Persistent link: https://www.econbiz.de/10011726882
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Handbook of research on trends in product design and development : technological and organizational perspectives
Simoes, Ricardo (contributor); Silva, Arlindo (contributor) - 2011
Gaspar, Arlindo Silva -- 14. Customer involved open innovation / Marcel Weber, Simone Geerts -- 15. Stimulating creativity … and innovation in and around organizations / Kirsten Sr̜ensen -- 16. Research project future of the present / Sandra Rech …
Persistent link: https://www.econbiz.de/10011726954
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Actor-network theory and technology innovation : advancements and new concepts
Tatnall, Arthur (contributor) - 2011
1. Have you taken your guys on the journey? / Dubravka Cecez-Kecmanovic, Fouad Nagm -- 2. Service innovation using … centric operations / Nimini Wickramasinghe, Rajeev Bali -- 4. Innovation translation, innovation diffusion and the technology …
Persistent link: https://www.econbiz.de/10011727033
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Innovations in mobile multimedia communications and applications : new technologies
Khalil, Ismail (contributor); Weippl, Edgar R. (contributor) - 2011
"This book provides an in-depth coverage of next-generation mobile computing paradigm, including mobile wireless technologies, mobile services and applications, and research and development challenges surrounding backend systems, network infrastructure, and mobile terminals including smart...
Persistent link: https://www.econbiz.de/10011727055
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Technology for creativity and innovation : tools, techniques and applications
Sarmento, Anabela (contributor) - 2011
"This book provides empirical research findings and best practices on creativity and innovation in business … participation / Natalya Sergeeva, Milan Radosavljevic -- 5. Cultivating innovation through social relationships / Ruth Bridgstock … and innovation / Fernando Sousa, Ileana Monteiro, René Pellissier -- 8. An interdisciplinary workshop for business …
Persistent link: https://www.econbiz.de/10011727098