"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...

"This book focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition, offering research-based examples and analysis"--Provided by publisher.

"This book explores innovation, imitation and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. It examines key product and technological developments...

This book provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common...

"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher.

"This book is devoted to examining a range of issues concerning green finance and sustainability covering sections on emerging environmentally aware business models, regulation and standard development, green ICT for sustainability, green finance and the carbon market, green manufacturing,...

"This book presents a collection of diverse perspectives on cloud computing and its vital role in all components of organizations, improving the understanding of cloud computing and tackling related concerns such as change management, security, processing approaches, and much more"--Provided by...

"This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic...

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...