Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Year of publication: |
2021
|
---|---|
Authors: | Wang, Chong ; Wang, Yanqing ; Wang, Jixiao ; Xiao, Jiuling ; Liu, Jian |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-9
|
Subject: | Coordination | Evaluation index | Influencing factor | Online to offline (O2O) | Overall evaluation | Social network analysis (SNA) | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation | Soziales Netzwerk | Social network | Geschäftsmodell | Business model |
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