, and consumer behavior for marketing strategies"--Provided by publisher. …Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …

-- Organisational justice perception: a work attitude modifier / Anshuman Bhattacharya -- Export marketing communications of public …

round of enlargement? / Yontem Sonmez -- An analysis of potential economic benefits of Turkey's full EU membership / Hakan …, Abdülkadir Isik, Davuthan Günaydin -- An evaluation of oral and dental health services in Turkey and in the member states of the … SMEs in Turkey / Hasan Dinçer, Ümit Hacıoğlu, Abdullah Önder Özkul -- Global crisis and government intervention: economic …

understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions … number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, Wei-Na Lee -- III. Two models of online patronage / Yue Pan, George Zinkhan -- IV. How consumers think about 'interactive …

19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur … / Shailendra Rao Clifford Nass, Jeremy Bailenson -- 32. From consumers to producers / Kelli Burns …

handheld devices in education / Douglas Blakemore and David Svacha -- 4. Mobile marketing / Barbara L. Ciaramitaro -- 5. Mobile …

conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2 …-Lena Ackfeldt and Neeru Malhotra -- 14. Applications of customer relationship marketing in the UK hospitality industry / Geoff … Lancaster and Diana Luck -- 15. Determinants and antecedents of relationship marketing orientation: the impact of bank ownership …