"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher

"This book examines the strategic elements involved in ICT training within the context of online networks, combining scientific, theoretical, and practical perspectives on the importance of communicability in such networks"--Provided by publisher.

With the growth and advancement of digital communication technology over the past decade and the advent of modern telecommunications and the Internet, the structure of human behavior and social interaction has been redesigned. This handbook is a compendium of over 50 scholarly works on discourse...

The development of information and communication technologies enables dynamic social interaction through computer-mediated communication. This book describes the growing proliferation of CMC applications and the need for new perspectives, methods and tools for research and practice. It explores...

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

"This book combines best practices and empirical research on social networking and other related technologies, emphasizing creative and innovative implementation across various disciplines"--Provided by publisher.

The importance of semantics has been recognized in different areas of data and information management, including better access, exchange, interoperability, integration, and analysis of data. Semantics of data is about associating meaning to data, understanding what data represents, and improving...

"This book explores various individual user-driven strategies that assist in solving multiple clinical system problems in healthcare, using social networking to improve their healthcare outcomes"--Provided by publisher.

1. A Communities of practice approach to management knowledge dissemination / Joanne Roberts -- 2. Sharing knowledge through communities of practice / Eduardo Campos, Carlos Moreno, Reinaldo Landaeta -- 3. Communities of practice as work teams to knowledge management / Celia Zárraga-Oberty --...

1. Young people and online risk / Elza Dunkels, Gun-Marie Frånberg, Camilla Hällgren -- 2. Youth and online social networking / Malene Larsen, Thomas Ryberg -- 3. Swedish students online / Håkan Selg -- 4. Fat talk / Ann-Charlotte Palmgren -- 5. To be continued / Patrik Wikström, Christina...