management science / Kristina Risom Jespersen -- …Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …

"This book offers solutions, best practices, and case studies on information management on a global scale among …. Knowledge management systems diffusion in Chinese enterprises: a multistage approach using the technology …

. L. Chau -- From ancient Chinese sages to modern people management principles / Connie Zheng -- The practice of open …

Lechman -- Ideologies and practices of management in Latin America / Andreas M. Hartmann, Anabella Davila -- Technology … / Jacobo Ramirez -- The internationalization process of multilatinas from Chile / Wolfgang Albeck, Steffen Huth -- Chile under …

political economy of novel metropolitan governance schemes of Turkish local management system: an elaboration of impact of …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … education / Ormond Simpson -- 5. Marketing and promoting online adult education / Victor Wang -- 6. Brand management process for …

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for ….] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web …

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge … Management: Managing Consumer Knowledge / Rachel McLean, Nigel M. Blackie -- MSQ-Model: An Exploratory Study of the Determinants …