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Strategies in sports marketing : technologies and emerging trends

Alonso Dos Santos, Manuel (ed.) - 2014

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …

Persistent link: https://www.econbiz.de/10011728007

Emerging trends and innovation in sports marketing and management in Asia

Leng, Ho Keat (ed.); Hsu, Noah Yang (ed.) - 2015

and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry …The roles of sports sponsorship and brand management in global sports marketing / Kijpokin Kasemsap -- Views on sports … sponsorship in Singapore / Lyon Lai Mun Wai -- Branding through sponsorship-linked marketing: a case of Chinese sports apparel and …

Persistent link: https://www.econbiz.de/10011728172

Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Persistent link: https://www.econbiz.de/10011726690

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance …

Persistent link: https://www.econbiz.de/10011726956

Mobile technology consumption : opportunities and challenges

Ciaramitaro, Barbara. (contributor) - 2012

"This book explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology, covering the current state of mobile technologies and their use in various domains including education, healthcare,...

Persistent link: https://www.econbiz.de/10011727210

Constructing self-discovery learning spaces online : scaffolding and decision making technologies

Hai-Jew, Shalin (contributor) - 2012

"This book raises awareness of the strategies supporting self-driven learner efficacy on a number of site types, educating readers about self-discovery learning and what learners need in terms of scaffolding to help them make the right decisions, assess their own level of learning, vet...

Persistent link: https://www.econbiz.de/10011727226

Successful customer relationship management programs and technologies : issues and trends

Eid, Riyad (contributor) - 2012

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...

Persistent link: https://www.econbiz.de/10011727359

Evolving psychological and educational perspectives on cyber behavior

Zheng, Robert (contributor) - 2013

. Fraughton ... [et al.] -- Effects of narcissism, leisure boredom, and gratifications sought on user-generated content among net …

Persistent link: https://www.econbiz.de/10011727472

Consumption culture in Europe : insight into the beverage industry

Santos, Carmen R.. (contributor) - 2013

"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727643