Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour
Year of publication: |
2021
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Authors: | Cho, Heetae ; Oh, Ga-Eun ; Chiu, Weisheng |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 17/18, p. 1736-1763
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Subject: | boredom | COVID-19 | impulse buying | nostalgia | online browsing | sport consumer | Konsumentenverhalten | Consumer behaviour | Coronavirus | Sportmarketing | Sports marketing | Sport | Sports | Emotion | Epidemie | Epidemic |
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