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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
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Handbook of research on digital media and advertising : user generated content consumption
Eastin, Matthew S. (contributor);  … - 2011
placement / Heather Schulz, Matthew Eastin -- 25. Digital media and sports advertising / John Fortunato -- 26. Performance …
Persistent link: https://www.econbiz.de/10011726956
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Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...
Persistent link: https://www.econbiz.de/10011725750
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
"This book explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727849
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Educational, psychological, and behavioral considerations in niche online communities
Venkatesh, Vivek (ed.); Wallin, Jason J. (ed.);  … - 2014
"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727964
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Advances in image and video segmentation
Zhang, Yu-Jin (contributor) - 2006
"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...
Persistent link: https://www.econbiz.de/10011725790
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Perceptions of knowledge visualization : explaining concepts through meaningful images
Ursyn, Anna - 2014
"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727879
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Strategies in sports marketing : technologies and emerging trends
Alonso Dos Santos, Manuel (ed.) - 2014
sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies …-Moreno, Vicente Añó-Sanz, David Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish swimming master …
Persistent link: https://www.econbiz.de/10011728007
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Engaging consumers through branded entertainment and convergent media
Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.);  … - 2015
, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …
Persistent link: https://www.econbiz.de/10011728227
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Public service, governance and Web 2.0 technologies : future trends in social media
Downey, Ed (contributor); Jones, Matthew A.. (contributor) - 2012
"This book investigates the effects of Web technologies and social media on interaction and the political process helping readers to use Web technologies to address local and global problems and improve systems of governance, social equity, economic activity, sustainability, service delivery,...
Persistent link: https://www.econbiz.de/10011727269