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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...
Persistent link: https://www.econbiz.de/10011726701
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Information communication technologies and globalization of retailing applications
Rajagopal - 2009
global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives …
Persistent link: https://www.econbiz.de/10011726248
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Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …
Persistent link: https://www.econbiz.de/10011725926
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
Khosrowpour, Mehdi (contributor) - 2009
This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.
Persistent link: https://www.econbiz.de/10011725921
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
mobile knowledge management experience / Madhavi M. Chakrabarty -- Understanding brand implication and engagement on Facebook …
Persistent link: https://www.econbiz.de/10011727849
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E-adoption and socio-economic impacts, emerging infrastructural effects
2011
"This book identifies the multidimensional impact of e-adoption and provides theoretical and practical solutions for policy makers, managers, and researchers in government, industry, and academia"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727081
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
/ Goh Kok Min, Kelvin Tan Yuean Soo and Wang Geng -- 8. Profiting from IDM innovations: learning from Amazon.com and iTunes …
Persistent link: https://www.econbiz.de/10011727209
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Online instruments, data collection, and electronic measurements : organizational advancements
Reynolds, Rodney A. (contributor);  … - 2013
"This book aims to assist researchers in both understanding and utilizing online data collection by providing methodological knowledge related to online research, and by presenting information about the empirical quality, the availability, and the location of specific online...
Persistent link: https://www.econbiz.de/10011727561
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Research and development in e-business through service-oriented solutions
Imre, Sándor (contributor); Xu, Lai (contributor);  … - 2013
"This book highlights the main concepts of e-business as well as the advanced methods, technologies, and aspects that focus on technical support for professors, students, researchers, developers, and other industry experts in order to provide a vast amount of specialized knowledge sources for...
Persistent link: https://www.econbiz.de/10011727794
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Cases on worldwide e-commerce : theory in action
Raisinghani, Mahesh Sukhdev (contributor) - 2010
The primary mission of Cases on Worldwide E-Commerce: Theory in Action is to provide detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. Cases included in this...
Persistent link: https://www.econbiz.de/10011725881