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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

The economic and social impacts of e-commerce

Lubbe, Sam - 2003

1. Trick e-business / Paul Taylor -- 2. The eonomic and social impact of electronic commerce in developing countries / Roberto Vinaja -- 3. Adverse effects of e-commerce / Sushil Sharma, Jatinder Gupta -- 4. The emerging need for E-Commerce Accepted Practice (ECAP) / G. Erwin, S. Singh -- 5. The...

Persistent link: https://www.econbiz.de/10011726649

Adolescent online social communication and behavior : relationship formation on the Internet

Drew, Clifford J. (contributor); … - 2010

The use of social media has gained a greater foothold in teen life as they embrace the conversational nature of interactive online media. However, general concerns exist among the public, community, schools, and administration that online social communication may pose more threats than benefits...

Persistent link: https://www.econbiz.de/10011725750

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Consumer adoption and usage of broadband

Dwivedi, Yogesh Kumar - 2008

Even though there are various methods of access to the Internet and telephony with speeds and banwidths increasing, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various...

Persistent link: https://www.econbiz.de/10011725920

Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies

Khosrowpour, Mehdi (contributor) - 2009

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Persistent link: https://www.econbiz.de/10011725921

Online consumer protection : theories of human relativism

Chen, Kuanchin (contributor); Fadlalla, Adam. (contributor) - 2009

. Online Privacy and Marketing: Current Issues for Consumers and Marketers -- 13. An Analysis of Online Privacy Policies of …

Persistent link: https://www.econbiz.de/10011726482

Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Persistent link: https://www.econbiz.de/10011726690

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …

Persistent link: https://www.econbiz.de/10011726701

Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur …

Persistent link: https://www.econbiz.de/10011726956