"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

"This book creates a common framework for not only identifying but discussing the key factors in establishing a strong global market and financial system and is a valuable reference for those interested in an in-depth understanding of the financial markets and global finance"--Provided by publisher.

"This book brings together the various approaches that affect the superiority of a company's organizational performance and the gains they can make over their competitors by focusing on concepts such as organizational learning and intellectual capital"--Provided by publisher.

"This book provides a comprehensive, cross disciplinary look at the advancing and understanding of organizational, technical, human, and cognitive issues associated with the use of information systems in responding and managing crises of all kinds"--Provided by publisher.

This series of books features the most current research findings in all aspects of IT standardization research, from a diversity of angles, traversing the traditional boundaries between individual disciplines. Volume 1 presents a collection of chapters addressing a variety of aspects related to...

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

The increasing societal dependence on information technology has pushed cyber-security to the forefront as one of the most urgent challenges facing the global community. This book provides a valuable resource for academicians and practitioners by addressing the most pressing issues facing...