Showing 1 - 10 of 77
1. A symbiotic model for information systems success determination / Kieren Jamieson -- 2. Measuring Information systems success: a comment on the use of perceptions / Cees J. Gelderman and Rob J. Kusters -- 3. Information systems for organizational effectiveness model: a rationale alignment /...
Persistent link: https://www.econbiz.de/10011727324
"This book brings together academic research and professional practice to examine the complexity of implementing technology into the structure and organization of a corporation's ventures"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728163
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with...
Persistent link: https://www.econbiz.de/10011725859
perceived complexity and their impacts on internet communication / Qimei Chen -- VIII. Personalization systems and their …
Persistent link: https://www.econbiz.de/10011726701
"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...
Persistent link: https://www.econbiz.de/10011726938
Uyttersprot, Iris Vermeir -- Impact of corporate communication on consumer behavior: an exploring study / Sai͏̈da Habhab …
Persistent link: https://www.econbiz.de/10011727817
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728060
, Steve Charters -- Self-brand congruity and brand communication / Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker -- Brand …
Persistent link: https://www.econbiz.de/10011728062
-- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression …
Persistent link: https://www.econbiz.de/10011728091
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121