arousal through direct marketing in retail environment / Rajagopal -- Marketing strategy, technology and modes of entry in … global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives …

1. Electronic customer relationship management (eCRM) in a business-to-business marketing setting / Harriette Bettis …-Outland and Wesley J. Johnston -- 2. Sales orientation versus marketing orientation in providing technical service / Lexis F … right? / Katariina Kemppainen, Ari P.J. Vepsalainen -- 7. A service marketing approach to high technology innovations …

Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing. … Personalization for E-Marketing Intelligence / Penelope Markellou, Maria Rigou, Spiros Sirmakessis -- E-Commerce as Knowledge … / Pushkala Raman, Kartik Pashupati -- Using Server Log Files and Online Experiments to Enhance Internet Marketing / Charles F …

This book uses different perspectives, theories and research methodologies to address the issues of E-marketing as an ….com: Case Study of a Successful Dot-Com Venture in India /Sanjeev Swami-- User-Centered Design and Marketing: Online Customer … Value / Thomas W. Porter -- A Synthesis and Analysis of Behavioral and Policy Issuesin Electronic Marketing Communications …

Implementation of Internet-Based Marketing Channels -- Content is King? Interdependencies in Value Networks for Mobile Services …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …