Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.

"This book helps readers better understand open source software and its application in mobile learning, covering open culture and mobile learning in the open source setting and reviewing the pros and cons of various types of mobile network architecture, mobile devices, open source mobile...

1. Mobile Exam System--MES: architecture for database management system / Joan Lu ... [et al.] -- 2. A mobile learning content-independent versatile ubiquitous system (CiVUS) / Joel J.P.C. Rodrigues, Diogo Videira Sousa, Isabel de la Torre -- 3. An investigation in potential technology in...

E-Commerce and M-Commerce Technologies explores the emerging area of mobile commerce. The chapters in this book look specifically at the development of emerging technologies and their application in Internet commerce. From E-business to mobile database developments, this book offers a...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Section 1. Basic Concepts -- 1. Mobile Computing: Technology Challenges, Constraints, and Standards -- 2. Business Model Typology for Mobile Commerce -- 3. Security and Trust in Mobile Multimedia -- 4. Data Dissemination in Mobile Environments -- 5. A Taxonomy of Database Operations on Mobile...

1. Effective implementation of sales-based CRM systems: theoretical and practical issues / George J. Avlonitis and Nikolaos G. Panagopoulos -- 2. The goals of customer relationship management / Ronald E. Goldsmith -- 3. Global account management (GAM): creating companywide and worldwide...