.] -- 10. Linking traditional TV advertising to Internet advertising / Ling-Yu Duan ... [et al.] -- 11. Contextual in …-stream video advertising / Tao Mei, Shipeng Li -- 12. Behavioral targeting online advertising / Jun Yan ... [et al.] -- 13 …"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts …

Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline … advertising -- 4. Internet advertising formats -- 5. Advertising agencies and interactive media -- 6. Internet advertising pricing …

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

me a match: indian matrimonial services in the Internet Age / Archana Krishnan -- 3. Playing "nice": what online gaming … social media usage and beliefs and attitudes towards advertising on social media: findings from Dubai, United Arab Emirates …. Linguistic minorities on the Internet / Jaffer Sheyholislami -- 17. The emerging Hispanic use of online health information in the …

This book presents research on the global issue of the Internet as a central organizing platform for integrating … a Successful Dot-Com Venture in India / Sanjeev Swami -- Trademark Infringement in Pay-Per-Click Advertising / Peter O …'Connor -- E-Branding the Consumer for Cultural Presence in Virtual Communities / Robert Pennington -- Impact of Internet Self …

Clickthroughs: Understanding Consumer Interaction with Web Advertising -- 13. Comparing Consumer Purchase Behavior on the Internet …Internet marketing has become an important issue for many businesses around the world which have any form of commercial … presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology …