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Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

Evolving psychological and educational perspectives on cyber behavior

Zheng, Robert (contributor) - 2013

"This book identifies learners' online behavior based on the theories in human psychology, defines online education …

Persistent link: https://www.econbiz.de/10011727472

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Perceptions of knowledge visualization : explaining concepts through meaningful images

Ursyn, Anna - 2014

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727879

Handbook of research on electronic surveys and measurements

Baker, Jason D. (contributor); Woods, Robert (contributor) - 2007

This handbook is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. More...

Persistent link: https://www.econbiz.de/10011726175

Managing psychological factors in information systems work : an orientation to emotional intelligence

Kaluzniacky, Eugene - 2004

1. The Myers-Briggs personality types -- 2. Enneagram personalities -- 3. Cognition, creativity and learning -- 4. The deepest inner self : a foundation for "emotional intelligence" -- 5. Areas of IT application -- 6. The emotionally intelligent IT organization -- 7. A call to action

Persistent link: https://www.econbiz.de/10011726410

Human behavior, psychology, and social interaction in the digital era

Sarmento, Anabela (ed.); Tsai, Chia-Wen (ed.) - 2015

"This book combines best practices and empirical research on social networking and other related technologies, emphasizing creative and innovative implementation across various disciplines"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728246

Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011725845

Student satisfaction and learning outcomes in e-learning : an introduction to empirical research

Eom, Sean B. (contributor); Arbaugh, J. B (contributor) - 2011

"This book familiarizes prospective researchers with processes and topics for conducting research in e-learning, addressing Theoretical Frameworks, Empirical Research Methods and Tutorial, Factors Influencing Student Satisfaction and Learning Outcomes, and Other Applications of Theory and...

Persistent link: https://www.econbiz.de/10011727112

Evaluating websites and web services : interdisciplinary perspectives on user satisfaction

Yannacopoulos, Denis (ed.); Manolitzas, Panagiotis (ed.); … - 2014

-government / Sandra Kalidien, Richard van Witzenburg, Sunil Choenni -- Evaluating destination marketing organizations' websites …

Persistent link: https://www.econbiz.de/10011727946