"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Companies and organizations possess a vast amount of data, but in some cases are not able to use the data in an economic and efficient manner. With the increased need for text and document management methods, comes the need to have properly developed systems or databases that house the...

This book blends theory and practice to provide practical knowledge and guidelines to enterprises wishing to understand the importance of managing documents to their operations along with presentation of document content to facilitate business planning and operations support. This book gives...

1. Markup languages and electronic commerce / Ingrid Fisher -- 2. Search engines, relevancy, and the World Wide Web / Wendy Lucas -- 3. Addressing the metadata gap : ad hoc digital documents in organizations / Lisa Murphy -- 4. Interactive query expansion with automatically generated...

"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by...

"This book bridges the best practices and design principles successfully employed over last two decades with modern Knowledge Engineering (KE), which has provided some of the most valuable techniques and tools to support encoding knowledge and experiences"--Provided by publisher.

This book work on the intimate connection between the industry life cycle and supply chain management, utilizes the case of the industrial life cycle of the VCR to provide insight into the supply chain as the basic business unit for competition, and the requisite alteration of the management of...

This book provides a comprehensive review of current and potential research in green management and control. A unique collection in the growing field of green products, this book is a must-have for new and experienced researchers, as well as practitioners and academicians alike.

"This book explores the development of intelligent techniques for the information security in the area of biomedical image and signal processing. It emphasizes on data security and content protection in modern health care system"--