Managing product life
It seems that manufacturers are increasingly accepting that the focus in today’s market is innovation; products that clearly differentiate themselves from others while also being affordable, reliable, and early to market. Moreover, there is a realisation that past initiatives aimed solely at product performance, cost, quality, or time to market are no longer sufficient to gain competitive advantage. Only through total management of the product lifecycle, and truly collaborative work processes involving widely distributed teams of people throughout an extended enterprise, can products be developed to meet customer needs innovately without driving up costs, sacrificing quality or delaying product delivery.
Year of publication: |
2002
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 8, p. 25-28
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Publisher: |
MCB UP Ltd |
Subject: | Product innovation | Product life cycle | Teamworking | Product management | Information management | Document management |
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