"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

"This book examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach"--Provided by publisher.

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education"--Provided by publisher.

This book examines the development and role of small business clusters from a variety of disciplines--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines, the book proves that there is an approach suggesting...