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Online multimedia advertising : techniques and technologies

Hua, Xian-Sheng (contributor); Mei, Tao (contributor); … - 2011

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts … and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and … modern multimedia advertising schemes, theories and technologies"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011727039

Online advertising and promotion : modern technologies for marketing

Hanafizadeh, Payam - 2012

"Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into … understanding the business process anywhere in the world. Ideally, due to its universal nature, that is how advertising should be … claimed, can be applied to any particular advertising campaign. In today's technological world, the challenge is to apply that …

Persistent link: https://www.econbiz.de/10011727376

Managing global supply chain relationships : operations, strategies and practices

Flynn, Barbara Bechler (contributor); … - 2011

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...

Persistent link: https://www.econbiz.de/10011726938

Supply chain innovation for competing in highly dynamic markets : challenges and solutions

Evangelista, Pietro (contributor) - 2012

"This book investigates the role of innovation in the management of supply chains of today, focusing on supply chain integration from both strategic and operational perspectives and the impact of information technology-related innovation in supply chain and logistics service...

Persistent link: https://www.econbiz.de/10011727078

Advanced analytics for green and sustainable economic development : supply chain models and financial technologies

Luo, Zongwei (contributor) - 2012

"This book focuses on the development of innovative techniques and tools that answer urgent questions in the global trend of sustainable economic development, providing researchers and business managers with a valuable resource for the development of green business and application of low carbon...

Persistent link: https://www.econbiz.de/10011727202

Outsourcing management for supply chain operations and logistics services

Folinas, Dimitris (contributor) - 2013

"This book is concentrated on the key players of the outsourcing paradigm; the organizations that provide logistics services, the Third Party Logistics (3PL's), as well as their clients, presenting and promoting the lessons learned by their cooperation"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727504

Management innovations for intelligent supply chains

Wang, John (contributor) - 2013

"This book provides comprehensive coverage of automated supply chain management offering research, methodologies, and frameworks for researchers, graduate students, and management professionals interested in the incorporation of information systems to better support supply chain...

Persistent link: https://www.econbiz.de/10011727580

Innovations in supply chain management for information systems : novel approaches

Wang, John (contributor) - 2010

1. Modeling accuracy of promised ship date and IT costs in a supply chain / Young M. Lee -- 2. Cost estimation in a capacitated environment / Mark Eklin, Yohanan Arzi, Avraham Shtub -- 3. Analysis of financial returns and risks of implementing RFID for supply chains / Ertunga C. Özelkan, Agnes...

Persistent link: https://www.econbiz.de/10011728919

Handbook of research on effective advertising strategies in the social media age

Taşkıran, Nurdan Öncel (ed.); Yilmaz, Recep (ed.) - 2015

"This book focuses on the radically evolving field of advertising within the new media environment by covering new … strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher …A model for mind-device dialectic and the future of advertising in the social media age / Recep Yilmaz, Nurdan Oncel …

Persistent link: https://www.econbiz.de/10011728180

E-business innovation and process management

Lee, In (contributor) - 2007

"This book provides researchers and practitioners with valuable information on advances and developments in emerging e-business models and technologies; it covers a variety of topics, such as e-business models, e-business strategies, online consumer behavior, e-business process modeling and...

Persistent link: https://www.econbiz.de/10011726011