Supply chain coordination in advertising and pricing with online advertising fraud
Year of publication: |
2024
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---|---|
Authors: | Wang, Tao ; Feng, Gengzhong ; Jiang, Wei ; Chin, Kwai Sang ; Xu, Jinpeng |
Published in: |
International journal of logistics : research and applications. - London [u.a.] : Taylor & Francis, ISSN 1469-848X, ZDB-ID 2020197-7. - Vol. 27.2024, 8, p. 1455-1476
|
Subject: | advertising quality | cooperative advertising | equilibrium strategy | Online advertising fraud | supply chain coordination | supply chain management | Lieferkette | Supply chain | Online-Marketing | Internet marketing | Werbung | Advertising | Betrug | Fraud | Werbewirkung | Advertising effects |
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