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Brand followers : consumer mot...
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Consumer behaviour
14
Konsumentenverhalten
14
Theorie
10
Theory
10
Beziehungsmarketing
2
Competition
2
Decision theory
2
Entscheidungstheorie
2
Intertemporal choice
2
Intertemporale Entscheidung
2
Raw material supply
2
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2
Rohstoffversorgung
2
Technischer Fortschritt
2
Technological change
2
USA
2
United States
2
Wettbewerb
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
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Consumer credit
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Dauer
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Direct selling
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Direktvertrieb
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Duration
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Einkaufszentrum
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Ladengeschäft
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Lieferantenmanagement
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Liquidity constraint
1
Liquiditätsbeschränkung
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Market research
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Marketing management
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Marketingmanagement
1
Marktforschung
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Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Retail outlet
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15
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Arbeitspapier
15
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Graue Literatur
11
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11
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English
15
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Wertenbroch, Klaus
5
Chandon, Pierre
3
Adner, Ron
2
Ariely, Dan
2
Reinartz, Werner J.
2
Wansink, Brian
2
Coughlan, Anne T.
1
Hutchinson, J. W.
1
Kumar, V.
1
Malaviya, Prashant
1
Nunes, Joseph
1
Sayman, Serdar
1
Skiera, Bernd
1
Soberman, David A.
1
Soman, Dilip
1
Spargo, Sarah
1
Young, Scott H.
1
Zemsky, Peter
1
Önçüler, Ayse
1
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INSEAD
National Bureau of Economic Research
544
Springer Fachmedien Wiesbaden
272
OECD
54
IGI Global
50
Verlag Dr. Kovač
50
American Marketing Association
39
Books on Demand GmbH <Norderstedt>
33
International Energy Agency
30
Information Resources Management Association
29
Edward Elgar Publishing
27
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Haufe-Lexware GmbH & Co. KG
26
Institut für Demoskopie Allensbach
26
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Université Paris-Dauphine (Paris IX)
19
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
Nomos Verlagsgesellschaft
15
RWTH Aachen
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Verlag Franz Vahlen
13
Österreichisches Institut für Wirtschaftsforschung
13
Fachhochschule Reutlingen / European School of Business
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Springer Gabler <Firma>
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Erasmus Research Institute of Management
11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Harvard Graduate School of Business Administration
11
NetLibrary, Inc
11
Shaker Verlag
11
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission
10
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
10
Fördergesellschaft Marketing an der Universität Augsburg
10
Springer-Verlag GmbH
10
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Faculty & research / Insead : working paper series
15
Source
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ECONIS (ZBW)
15
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Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
2
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
3
Setting prices in an online world : when price costumization works (... and when it doesn't)
Reinartz, Werner J.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001630979
Saved in:
4
Procrastination, deadlines and performance
Ariely, Dan
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631005
Saved in:
5
Measuring consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
(
contributor
);
Skiera, Bernd
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631035
Saved in:
6
A convenience-salience framework of stockpiling-induced consumption
Chandon, Pierre
(
contributor
);
Wansink, Brian
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631400
Saved in:
7
Debt aversion as self-control : consumer self-management of liquidity constraints
Wertenbroch, Klaus
(
contributor
);
Soman, Dilip
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632303
Saved in:
8
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
(
contributor
);
Hutchinson, J. W.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
Saved in:
9
Self-rationing : self-control in consumer choice
Wertenbroch, Klaus
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632506
Saved in:
10
When are technologies disruptive? : A demand-based view of the emergence of competition
Adner, Ron
(
contributor
)
-
2001
-
[Elektronische Ressource], rev. version of 99/75/SM
Persistent link: https://www.econbiz.de/10001632509
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