//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"IP Deutschland GmbH <Köln>"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Six-second advertisements on t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
4
Advertising effects
3
Deutschland
3
Germany
3
Werbung
3
Advertising
1
Business services
1
Consumer behaviour
1
Fernsehen
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Telecommunications
1
Telekommunikation
1
Unternehmensdienstleistung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Graue Literatur
3
Non-commercial literature
3
Company information
1
Firmeninformation
1
Language
All
German
4
Author
All
Kayser, Antje
2
Katz, Gitte
1
Institution
All
IP Deutschland GmbH <Köln>
National Bureau of Economic Research
26
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Nomos Verlagsgesellschaft
3
Peter Lang GmbH
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Universitetet i Oslo / Økonomisk institutt
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Agricultural and Applied Economics Association - AAEA
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
more ...
less ...
Published in...
All
Kompendium IP
2
Edition IP
1
Source
All
ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Der Werbewirkungskompass: Branchenbericht Telekommunikation
Kayser, Antje
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001610738
Saved in:
2
Der Werbewirkungskompass : Methodik und Ergebnisse
Kayser, Antje
(
revision
)
-
2002
Persistent link: https://www.econbiz.de/10014378962
Saved in:
3
Im Fokus der Forschung : Zielgruppen und Märkte; Research als Kundenservice
Katz, Gitte
(
revision
)
-
2000
-
3. Aufl.
Persistent link: https://www.econbiz.de/10014460930
Saved in:
4
Das Media-Kochbuch
Persistent link: https://www.econbiz.de/10004529119
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->