piramidę (Customer-based brand equity pyramid by Keller 2003), kuri sudaryta iš šešių prekės ženklo vertę sudarančių dimensijų …Main goal is to create „Express Media“ company‘s magazine „Express Mada“ brand equity increasing strategy for the … subscribers, which will help to determine the present value of the brand; (4) to prepare magazine „Express Mada“ brand equity …

and coherent brand provides a real alternative for financial services organisations that desire differentiation but do not … wish to compete on price in a homogenous market. However, to an organisation that has chosen the brand orientation it is … not obvious what organisational preconditions are necessary in order to be brand orientated and achieve sustained …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …