The customer loyalty management concept is receiving more and more companies focus and in today’s economic recession …, customer retention and increasing their loyalty is a key operational decision. The focus is turned from the need for a search … company has no strategy how to strengthen customer loyalty and has never been developing relationships with existing customers …

The problem analyzed in bachelor thesis is how to increase the business clients’ loyalty of UAB „Gedimex“. The aim of … increasing business clients‘ loyalty for UAB „Gedimex“.The paper is divided into three main parts. The first part of the paper … business clients’ loyalty. These propositions are provided in reference to the analysis of the external market and internal …

The present paper focuses around the topic of customer loyalty enhancement at Ingmartus UAB. The goal of the study is … to offer the company executive solutions which would help to enhance the loyalty of its industrial customers. In order to … market; to conduct an empirical research which will allow defining the factors which determine the loyalty of the existing …

to survive by retaining their current customers. Consequently, this bachelor thesis subject „Customer Loyalty Enhancement … are the main factors influencing customers‘ commitment and offer suggestions how to enhance loyalty of different types of … to enhance customers‘ loyalty, considering level of their commitment. In the first part of work, the relevance of the …

The purpose of this bachelor thesis is to provide managerial solutions to customer loyalty problem at bookstore chain … internal analysis of bookstore chain ‘Pegasas’;• making empirical research, in order to measure customer loyalty and collect … data customers of bookstore chain 'Pegasas' were classified into five different types of customer loyalty (based on Curasi …