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"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and … esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"-- …
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The competition to stage major global events – such as OIympic Games, EXPOs, cultural festivals, and political summits – is more intense than ever before. Despite advances in virtual communication, large-scale gatherings of this kind have again become extraordinarily popular. In part, this...
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