"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

"This research publication offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times covering topics such as decision management, new supportive technologies, sustainable development, and micro-financing, tailored for small...