"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--

"This book is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations in an ecological way. Highlighting a range of topics such...

"This reference book discusses the best practices, challenges, opportunities, and benefits of creating socially responsible businesses as well as provides a context of why these business models are needed taking into consideration on how society has changed over time and how businesses must...