Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association, USA

"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--

MoreLess

Year of publication:	[2019]-
Institutions:	Information Resources Management Association (issuing body)
Publisher:	Hershey PA, USA : IGI Global, Business Science Reference
Subject:	Unternehmenskultur \| Corporate culture \| USA \| United States \| Kulturelle Identität \| Cultural identity \| Markenführung \| Brand management \| Markenartikel \| Markenpolitik \| Verbraucherverhalten \| Online-Marketing
Published items:	3 hits in ECONIS - Online Catalogue of the ZBW

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Series:	Critical explorations
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
ISBN:	978-1-5225-7116-2 ; 978-1-5225-7117-9
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011857410