"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...

"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--

"This book is an authoritative resource for the latest research on the social and psychological implications of internet and social networking addiction in addition to ways to manage and treat this unique form of addiction. Highlighting a range of pertinent topics such as digital addiction,...