Research anthology on e-commerce adoption, models, and applications for modern business
Information Resources Management Association, USA
"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services"--
Year of publication: |
[2021]
|
---|---|
Institutions: | Information Resources Management Association (ed.) |
Publisher: |
[2021]: Hershey, PA : Business Science Reference |
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
Saved in:
Saved in favorites
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